Why Use Freedom?
We’ve heard it a lot: “Do people actually need Freedom?” The short answer: yes!
Of course we have our own bias – and that of over 350,000 Freedom users! But what’s most compelling is the growing body of rigorous and important research in the fields of distraction and productivity. This research shows a staggering need for people to gain control over their relationship with technology. Consider the following highlights from recent studies:
You lose 23 minutes each time
Studies show that every time you check email, a social feed, or respond to a notification, your mind requires 23 minutes of re-focus time to get back on task. It’s a phenomenal cost to our entire workforce and to each of us individually as we strive to do our best work.
Multitasking is 40% less productive
Well, the research is certainly piling up against multitasking. While we may feel incredibly productive jumping around putting out a lot of fires, we’re actually 40% less productive when multitasking. Multitasking may even decrease your IQ by 10 points!
Willpower is a finite resource
Willpower, much like other resources, is finite. We only have so much and we use it up fast. Ignoring distractions takes effort that results in a temporary depletion of willpower. And while we try to ignore it or shut it off, the digital world is intentionally designed to win the battle.
Distractions are habit-forming
It’s easy to say “just turn it off” or “just quit it”, but research shows that it’s not at all easy to do. Our brains crave the rewards triggered by digital distractions – the tiny hits of dopamine that keep us checking, responding, nibbling away…
Using Freedom makes it easy to:
Eliminate distractions and focus on a single task
Block websites and apps or the entire internet if you want to. With your distractions blocked, you can get into your workflow and stay on task.
Break bad habits
Just working distraction-free helps break the habit of checking whatever digital source is beckoning. The more you experience Freedom time, the more you’ll find it indispensable.
Build new (good) habits
Start small, then build new habits of longer periods of focused work time. Treat your email like a mailbox (the mail comes and goes once a day) and enjoy your social media proactively on your time (not in respond mode.)
Be more productive
You’ll be amazed at how much you get done using Freedom. We hear all the time from happy users about how unaware they were of the negative impact distractions had – until they experienced the zen-like quiet of Freedom time.